Digital Marketing Mastery: From Fundamentals to Funnel Building

Categories: Digital Marketing
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About Course

Unlock the secrets of digital success with our comprehensive Digital Marketing Mastery course. Whether you’re an aspiring marketer, entrepreneur, freelancer, or business owner, this course will equip you with the essential skills to build strong online visibility, drive targeted traffic, and convert leads into loyal customers.

From the foundational concepts to advanced strategies like funnel building, automation, and ad campaigns, you’ll gain practical knowledge through real-world examples, case studies, and hands-on exercises. By the end of this course, you’ll be ready to plan, launch, and scale your own digital marketing campaigns effectively.

What Will You Learn?

  • By the end of this course, you’ll be able to:
  • Understand the digital marketing landscape and choose the right strategy for your goals.
  • Build optimized landing pages and sales funnels that convert.
  • Perform keyword research and apply SEO best practices.
  • Grow your brand using organic and paid social media campaigns.
  • Write persuasive content and email sequences that drive action.
  • Design and run high-converting Facebook, Instagram, and Google Ads.
  • Automate your marketing with tools like Mailchimp, ConvertKit, or ActiveCampaign.
  • Analyze traffic, engagement, and conversion data to optimize performance.
  • Create a digital brand that builds trust and authority.

Course Content

Module 1: Introduction to Digital Marketing

  • What is Digital Marketing?
    05:33
  • Digital vs Traditional Marketing
    06:31
  • Importance of Digital Presence in 2025
    06:31
  • Career Opportunities in Digital Marketing
    06:31

Module 2: Website & Funnel Fundamentals

Module 3: Search Engine Optimization (SEO)

Module 4: Social Media Marketing

Module 5: Content Marketing & Copywriting

Module 6: Email Marketing & Automation

Module 7: Paid Advertising (PPC)

Module 8: Analytics and Tracking

Module 9: Building a Personal Brand Online

Module 10: Final Project & Certification

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