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Case Study

Case Study: Transformation of Payel Saha’s Business with a Custom CRM Website by Disrt Infotech Pvt Ltd

Case Study: Transformation of Payel Saha’s Business with a Custom CRM Website by Disrt Infotech Pvt Ltd

Client Background:

Payel Saha is a dynamic business owner who recognized the importance of efficient customer relationship management (CRM) for her company’s growth. She partnered with Disrt Infotech Pvt Ltd, a leading web development company specializing in CRM solutions, to develop a customized CRM website that would optimize her business processes and drive growth.

Client Objectives:

  1. Develop a comprehensive CRM website that centralizes customer data, streamlines sales processes, and enhances customer interactions.
  2. Achieve significant business growth by increasing sales and expanding the customer base.
  3. Generate substantial revenue by leveraging the CRM system to identify and capitalize on new sales opportunities.
  4. Optimize customer acquisition costs by implementing targeted marketing strategies and improving lead conversion rates.
  5. Improve overall customer satisfaction and retention through enhanced customer support and personalized interactions.


  1. Designing and developing a customized CRM website that aligns with Payel Saha’s specific business requirements.
  2. Implementing effective marketing strategies to attract a large number of customers and reduce customer acquisition costs.
  3. Integrating advanced features for lead management, sales tracking, customer support, and analytics within the CRM system.
  4. Ensuring a seamless user experience with a user-friendly interface, responsive design, and reliable technical support.
  5. Training the team to effectively utilize the CRM system and adopt best practices for customer relationship management.


Disrt Infotech Pvt Ltd collaborated closely with Payel Saha to develop a customized CRM website that addressed her specific business needs. The key solutions implemented were as follows:

  1. Custom CRM Website: Disrt Infotech Pvt Ltd developed a comprehensive CRM website that served as a centralized hub for customer data, sales tracking, and customer support. The website included features such as lead management, opportunity tracking, contact management, task management, and analytics.
  2. Targeted Marketing Strategies: Disrt Infotech Pvt Ltd implemented targeted marketing campaigns to attract a large number of potential customers. This included search engine optimization, content marketing, email marketing, and social media advertising to drive traffic and generate qualified leads.
  3. Sales and Opportunity Tracking: The CRM website provided robust tools for tracking sales activities, managing leads, and identifying new opportunities. This allowed Payel to streamline her sales processes, prioritize high-value prospects, and close deals more efficiently.
  4. Customer Support and Interactions: The CRM website integrated customer support features, enabling Payel’s team to provide personalized assistance and address customer queries effectively. This enhanced customer satisfaction and fostered long-term relationships.
  5. Technical Support and Training: Disrt Infotech Pvt Ltd provided comprehensive technical support and training to Payel and her team. This ensured seamless implementation, smooth operations, and optimal utilization of the CRM system.


The collaboration between Payel Saha and Disrt Infotech Pvt Ltd led to remarkable results within 36 months. The key outcomes achieved were as follows:

  1. Business Growth: Payel’s business experienced a significant eight-fold increase in business growth. The implementation of targeted marketing strategies, a comprehensive CRM website, and streamlined sales processes contributed to this growth.
  2. Revenue Generation: The CRM system facilitated revenue generation of 4,900,000 within the first 36 months. The efficient management of leads, sales tracking, and identification of new opportunities contributed to revenue optimization.
  3. Client Acquisition: The CRM website attracted over 29,690 clients within the initial 59 days, reflecting successful client acquisition efforts. The targeted marketing campaigns, personalized interactions, and efficient lead management contributed to this achievement.
  4. Reduced Customer Acquisition Costs: Through targeted marketing strategies and improved lead conversion rates, Payel successfully reduced customer acquisition costs. The emphasis on attracting qualified leads and nurturing strong relationships with prospects contributed to cost savings.
  5. Enhanced Customer Relationships: The CRM website allowed Payel’s team to deliver personalized customer experiences, efficient customer support, and proactive engagement. This resulted in improved customer satisfaction, higher retention rates, and increased customer loyalty.

Overall, the collaboration between Payel Saha and Disrt Infotech Pvt Ltd resulted in the successful transformation of her business. The custom CRM website, effective marketing strategies, streamlined sales processes, and enhanced customer interactions contributed to substantial business growth, increased revenue, and reduced customer acquisition costs.



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